How It All Started.
Shelli and Fiona met while judging an advertising awards competition and realized that their complementary skills and experience – Shelli’s consulting and agency background combined with Fiona’s entirely client-side one – could address a gap in the agency world. And so, in 2015 they founded The Idea Suite, with a mission to unlock the creative potential of people and businesses through innovation.
With more than 50 global clients on their roster, including several Fortune 500 companies, they have been recognized in the Adweek 100: Fastest Growing Agencies list, the Report on Business Canada’s Top Growing Businesses list, and the Canadian Business Startup List.
Less than 50% of business success can be explained by process.
The rest is about maximizing the creative energy of a cross-functional team.
Energy Is the Critical Lever.
Energy has always been central to The Idea Suite’s proven approach to innovation – which combines a proprietary design thinking process with mindsets/behaviours that build creative energy.
After years of energizing cross-functional teams and stakeholders at some of the world’s largest companies to deliver multi-million dollar products, brands and services – Fiona and Shelli want to share their proven energy-building tools and techniques with other leaders who want to unleash the potential of their teams.